Web Design & Development Services
Your website is the key to winning in today’s digital marketplace.
At Invra, we craft modern, fully responsive sites that do more than look beautiful—they turn visitors into loyal customers.
Our solutions blend sharp aesthetics with business-focused functionality and AI-driven performance insights, giving your company a decisive edge online.
What You Gain by Partnering with Us
When you choose Invra, you gain a partner who understands your business, masters modern digitalization and AI, and is fully invested in your success
High-Calibre Craftsmanship
We deliver enterprise-grade solutions with meticulous attention to detail and AI-driven performance tweaks—elevating the value of every project.
Bespoke Solutions
Your needs are unique, so are our builds. Every feature is tailored to your goals, processes, and growth roadmap.
On-Time, On-Point Delivery
Agile workflows and transparent planning keep every milestone on schedule, so you launch exactly when you intend—with zero surprises.
Continuous Technical Support
After go-live, we stay on call: proactive monitoring, security updates, and rapid fixes keep your site or app running flawlessly for you and your users.
Why Invest in a Professional Website
Benefits that help your company stand out—and scale—online
Investing in a professionally built website is a strategic move that pays for itself fast. A high-calibre site boosts your search visibility, strengthens customer trust, and streamlines the way you sell products or services.
Backed by modern digital-business practices and AI-ready architecture, it becomes a data-driven growth engine that positions your brand to thrive in today’s digital marketplace.
Strengthen Your Brand Image
Professional design showcases your unique identity and sets you apart from competitors. A polished, cohesive visual language creates positive associations and solidifies your market position.
Increase Customer Trust
First impressions count. A well-crafted site signals credibility, while clear, reliable information invites visitors to reach out and choose your offer.
Enhance User Experience
Intuitive navigation and fully responsive layouts boost user satisfaction. Quick, friction-free access to content keeps visitors engaged and encourages return visits.
Boost Conversions
An AI-informed, conversion-focused website raises the odds of hitting your business goals. Smart marketing tactics and strategic copy turn browsing sessions into buying decisions.
Key Elements of an Effective Website
Discover the components that make a site engaging, user-friendly, and trustworthy—backed by modern digitalization and AI know-how
Tell Us About Your Project
Our AI-driven web team is ready to partner with you and accelerate your digital growth Contact UsWhat We Offer in Web Design & Development
Comprehensive, AI-ready solutions that help your company stand out online and meet its business goals
Responsive Web Design (RWD)
We craft adaptive sites that automatically adjust to any screen size, delivering a flawless experience on desktop, tablet, and mobile.
A mobile-first workflow and AI-powered layout testing ensure every visitor enjoys the same polished journey.
SEO Optimisation
Technical SEO is baked in from day one.
Clean code, structured data, lightning-fast pages, and keyword-driven content help you rise in Google results and attract a steady stream of qualified traffic.
CMS Integration
Whether WordPress, a headless CMS, or a bespoke setup, we implement intuitive systems that let your team update pages, publish content, and launch campaigns in minutes—no coding required.
Role-based access and workflow automation keep governance simple.
Speed & Performance
Next-gen image formats, code splitting, edge caching, and AI-guided performance audits fine-tune every asset for sub-second load times.
Faster pages boost user satisfaction, Core Web Vitals, and conversion rates.
Hosting & Maintenance
Enterprise-grade cloud hosting with automated backups, SSL, DDoS protection, and 24/7 monitoring keeps your site secure and always available.
Our support team handles updates, scaling, and compliance so you can focus on growth.
Fixes & Upgrades
Regular software updates, security patches, and rapid troubleshooting safeguard your site against emerging threats.
Need a new feature? Our agile roadmap process lets us release enhancements without downtime.
Types of Websites We Build
Tailor-made digital solutions for every stage of growth—from clean profile pages to data-driven web applications
Business-Card Sites
A sleek single-page presence that puts your core message, contact details, and offer front-and-centre.
Fast to launch, fully responsive, and optimised for local search, these lightweight sites are perfect for proving credibility, embedding a map, or powering quick QR-code campaigns—all with analytics and basic AI chat built in.
Corporate Websites
Your digital headquarters. We combine polished UI, rich media, and modular content blocks to showcase products, team culture, case studies, and thought-leadership pieces.
Integrated AI analytics reveal visitor intent, while GDPR-ready lead forms feed straight into your CRM, ensuring every click can become a pipeline opportunity.
E-commerce
Scalable online shops that manage catalogues, payments, and fulfilment with ease. Expect friction-free checkout flows, AI-driven product recommendations, real-time inventory sync, and multi-currency support.
Built for conversion, security, and performance, so you can focus on growth—whether you sell ten items or ten thousand.
Blogs & Content Hubs
A publication engine built to attract traffic and establish authority. We deliver intuitive editorial dashboards, automated SEO meta-tagging, and smart content suggestions powered by machine learning.
Embed rich media, schedule posts, and track engagement down to the minute—all without touching a line of code.
Landing Pages
Precision pages engineered for campaigns and product launches. Each section is wire-framed around a single goal—email signup, file download, demo booking, or purchase.
Heat-map tracking and AI A/B testing continuously refine headlines, imagery, and CTAs to maximise ROI.
Custom Web Applications
Full-scale online apps—dashboards, booking platforms, CRMs, learning portals, you name it. We leverage modern tech stacks and cloud services to deliver secure authentication, real-time data processing, and seamless third-party integrations.
Built to enterprise standards, yet user-friendly, with AI modules ready for future expansion.
How We Work
Every project follows a deliberately engineered process—built around your goals, enhanced by AI, and focused on measurable success
Factors We Consider When Pricing a Website
Understand the elements that shape the cost of a professional site
Tell Us About Your Project
Our AI-driven web team is ready to partner with you and accelerate your digital growth Contact UsWhat Integrations Can We Add to Your Website?
A broad suite of add‑ons that enrich functionality and elevate every visitor’s experience.
By connecting the right tools, you can process payments, nurture customer relationships, track user behaviour, and amplify social reach—everything from a single, AI‑ready dashboard.
Payment Gateways
Fast, secure online transactions that boost shopping convenience and customer trust.
Social Media
Embed live social feeds or share buttons to extend content reach and spark real‑time engagement with your brand.
Analytics Tools
Track traffic patterns, study on‑page behaviour, and make data‑driven improvements that keep your site ahead of user expectations.
CRM Systems
Sync site interactions with your CRM to automate sales pipelines, centralise customer data, and personalise follow‑ups.
E-mail Marketing
Grow your mailing list, manage newsletters, and launch targeted campaigns that nurture loyalty and drive repeat business.
E‑commerce Platforms
Robust modules for effortless product management, order tracking, inventory updates, and smooth checkout experiences.
Maps & Geolocation
Help visitors find you in seconds—essential for local businesses, events, and service areas.
Live Chat & Chatbots
Offer instant, AI‑powered assistance that lifts satisfaction scores and conversion rates.
Reviews & Ratings
Showcase verified testimonials and star ratings to reinforce credibility and influence purchasing decisions.
File & Document Management
Host and share documents directly from your site, making resources easy to access and download for users.
SEO & Search Engine Optimisation
High‑impact online visibility is no longer optional—it is the engine that powers brand awareness, lead generation, and revenue growth. Our full‑stack SEO programme combines data, creativity, and AI automation to place your website in front of motivated buyers and keep it there for the long run.
At Invra we align four pillars—content, performance, structure, and security—to satisfy Google’s strictest benchmarks and deliver a fluid user experience that converts. This holistic, future‑proof approach generates steady organic traffic that compounds month after month.
Discover the ten‑point optimisation framework we activate in every engagement.
Content Optimisation
We conduct in‑depth keyword and intent research, then weave those insights into compelling copy, long‑form articles, and product pages.
Each piece balances narrative storytelling with algorithmic signals, so it ranks for high‑value searches while educating and persuading real readers.
Every quarter we refresh and expand top‑performing posts to maintain momentum and authority.
Strategic Meta Tags
Title tags and meta descriptions act as micro‑ads inside search results. We A/B test messaging, integrate primary and secondary keywords, and stay within pixel length limits to prevent truncation.
Rich snippets and Open Graph tags further improve click‑through rates across search, social, and chat previews—earning more traffic without additional ad spend.
Mobile Responsiveness
More than 60 % of web sessions start on a phone. Using fluid grids, adaptive images, and touch‑first patterns, we create interfaces that load instantly and feel native on any screen.
Continuous device lab testing reduces bounce rates, raises time‑on‑page, and secures Google’s mobile‑friendly seal, which directly boosts ranking signals.
Clean, Structured Code
Semantic HTML5, schema markup, and modular CSS make it easy for crawlers to understand context and hierarchy.
Minified bundles cut page weight, while lazy loading defers non‑critical assets.
This combination accelerates render time, passes Core Web Vitals thresholds, and unlocks eligibility for rich‑result features like FAQ and How‑To panels.
Lightning‑Fast Page Speed
Milliseconds matter.
We convert images to next‑gen formats, implement critical‑CSS inlining, enable HTTP/3, and fine‑tune server‑side caching.
Real‑time monitoring with AI anomaly detection alerts us to slowdowns before users notice, preserving engagement and safeguarding your SERP positions.
Internal & External Linking
A smart internal link map distributes authority to strategic pages and guides visitors through coherent topic clusters, increasing dwell time and depth of visit.
For external links, we run targeted outreach, thought‑leadership publishing, and digital PR to earn high‑quality backlinks from reputable domains—signals Google equates with trust and expertise.
Tools & Technologies That Accelerate Business Growth
We harness advanced analytics and monitoring platforms that help companies decode customer behaviour and turn insight into profitable action
Google Analytics
Google Analytics tracks page views, session paths, and user demographics in granular detail, giving you a live pulse on how visitors engage with your site.
Armed with these insights, you can refine marketing tactics, optimise content, and allocate budget where it delivers the greatest return.
Facebook Pixel
This tracking snippet follows users from your Facebook and Instagram ads onto your website, revealing which audiences convert and how they navigate.
Precise attribution data lets you fine‑tune targeting, improve ad creative, and squeeze more results from every marketing dollar.
Chatbots
AI‑powered chatbots provide instant answers to common questions and guide visitors through key pages 24/7.
By automating first‑line support, they raise engagement, reduce response times, and free your team to focus on higher‑value conversations.
Google Tag Manager
GTM centralises all your tracking pixels and marketing tags behind a single, code‑free dashboard.
Launch new tags, A/B tests, and remarketing scripts in minutes—keeping campaigns agile while your core codebase remains clean and secure.
Marketing Automation
Platforms like HubSpot and ActiveCampaign automate lead nurturing, email sequences, and personalised content delivery.
Behaviour‑based workflows keep prospects moving down the funnel, increase campaign efficiency, and strengthen long‑term customer loyalty.
Hotjar
Heat maps, session recordings, and on‑page surveys expose exactly where users click, scroll, and drop off.
These behavioural insights help you streamline layouts, remove friction points, and boost overall usability and engagement.
Our Approach to Website Accessibility
Accessibility means ensuring every visitor—regardless of ability—can navigate, understand, and interact with your site without barriers.
Inclusive design is a core value at Invra. We build in full WCAG compliance from the very first wireframe, creating digital products that deliver smooth navigation, richer user experiences, and measurable SEO gains.
WCAG Compliance
Every project adheres to the Web Content Accessibility Guidelines.
This framework addresses visual, auditory, cognitive, and motor impairments, guaranteeing that all key functions remain intuitive and user‑friendly for everyone.
Simple, Accessible Navigation
Clear menu structures, descriptive links, and prominent call‑to‑action buttons help visitors locate information quickly.
Streamlined journeys are especially beneficial for users with limited motor skills or cognitive differences.
Alternative Image Descriptions
All visual assets include alt text, allowing screen‑reader software to convey context and meaning.
Descriptive captions transform images into accessible content for visitors with visual impairments.
Contrast & Readability
We apply colour‑contrast testing and scalable typography to keep text legible in every lighting condition.
Thoughtful palette choices and font sizing make the interface comfortable for users with low vision or colour‑sensitivity.
Keyboard Navigation
Our codebase supports full tab and arrow‑key navigation, ensuring users who cannot operate a mouse can still move effortlessly through menus, forms, and interactive elements.
Screen‑Reader Optimisation
Semantic HTML, properly nested headings, and ARIA labels give assistive technologies clear structure.
Screen‑reader users can jump between sections with ease, enjoying complete access to every feature and piece of content.
Tell Us About Your Project
Our AI-driven web team is ready to partner with you and accelerate your digital growth Contact UsTechnologies We Use
We implement modern technology stacks to ensure maximum quality, performance, and scalability across every solution we deliver
References
What the people we worked with say about us
Frequently Asked Questions
Answers to the most common queries about our services and working process
Can I see samples of websites you’ve built?
Absolutely. We maintain a curated portfolio that demonstrates the range and quality of our work—from single‑page showcases to enterprise platforms.
You can browse highlights on our website or request a private collection of case studies tailored to your industry.
How long does it take to build a website?
Timelines depend on scope and complexity.
A streamlined microsite can launch in a matter of weeks, while larger builds requiring advanced features, custom integrations, and robust QA may extend over several months.
During kickoff we create a detailed schedule so you always know what to expect.
Can you help create the site’s content?
Yes. Our professional copywriters craft engaging, SEO‑ready text that captures your brand voice and supports business goals.
From headlines and product pages to blog articles, we deliver content that informs, persuades, and ranks.
Are my data and my users’ data secure?
Security is paramount. We implement SSL encryption, secure hosting, regular patching, and proactive threat monitoring.
These measures protect sensitive information and ensure your visitors can interact with the site in complete confidence.
Can the website be expanded with new features later on?
Definitely. We build on a modular, scalable architecture that allows new modules and functions to be added without disrupting the existing system—keeping you ready for future growth.
Do you offer training after launch?
Yes. We provide hands‑on training and documentation so your team can confidently manage content, analytics, and day‑to‑day tasks. Empowered staff means faster updates and lower overhead.
Can you migrate my current site to a new platform?
We have extensive experience executing secure, disruption‑free migrations.
Data is transferred in a controlled environment, preserving SEO equity and ensuring no content is lost.
Do you handle site speed optimisation?
Absolutely. Our performance toolkit includes image compression, code minification, caching rules, and CDN configuration—techniques that reduce load times, improve user experience, and boost search rankings.
What programming languages and tools do you use?
We employ modern technologies such as JavaScript, HTML5, and CSS3, alongside frameworks and platforms like React, Vue, Node.js, WordPress, and headless CMS solutions.
This stack lets us deliver flexible, high‑performance websites tailored to each project’s needs.
Latest Trends in Web Design & Development
Discover the innovations that are redefining how modern websites are conceived, built, and optimised
Why Dark Mode and Low-Light Interfaces Improve User Experience
In recent years, “dark mode” has taken the digital world by storm. You’ve probably noticed it on your phone, apps, and websites — an option to switch the background to a darker color scheme. But dark mode isn’t just a trend; it offers real benefits for users and has...
Augmented Reality in Web Design: Creating Immersive User Experiences
Augmented Reality (AR) is changing the game in web design. This technology lets users interact with digital content that is overlaid on the real world, creating unique, immersive experiences. Imagine being able to "try on" a new sofa in your living room without...
What Are Micro-Interactions? Small Design Details That Improve User Experience
In today’s digital world, creating a great user experience is essential for any website. We’ve all visited websites that feel alive, responsive, and engaging—and those that don’t. What makes the difference? One answer lies in micro-interactions, the small design...